Felina AI
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How it works

How Felina works

Five steps from your business knowledge to handled calls. What Felina can do in your business depends on the information and systems you approve.
  1. Step 1: Configure

    Share approved business information — products, services, timings, policies and how you like customers handled.

    Felina only uses the information you approve.

  2. Step 2: Connect

    Link your phone line and, where needed, authorised systems such as your CRM or inventory.

    Integrations depend on your system, API access and data permissions.

  3. Step 3: Converse

    Felina answers and makes the calls it has been configured for, in English or Tamil.

    Language and dialect coverage depends on what has been configured and tested.

  4. Step 4: Escalate

    When a caller needs a person, Felina hands the call or the enquiry to your team.

    Needs a defined escalation path to your staff.

  5. Step 5: Review

    Your team reviews call outcomes and picks up the follow-ups that need a human.

    Automatic logging into a CRM needs an integration.

The full workflow, from set-up to review

Business outcomes

What changes when every call gets an answer

These are the outcomes Felina is designed for. We don't publish measured results until they're verified — the figures below come from a modelled business case and are labelled as projections.
  • Fewer missed calls

    Callers reach an answer during busy hours instead of a ringing line.

  • Consistent answers

    Every caller hears the same approved information, in your tone.

  • Less repetitive work

    Routine questions are handled, so staff focus on customers who need them.

  • Organised follow-ups

    Enquiries are captured so the right person follows up.

Projection

EdTech admissions and tutor hiring: modelled business case

Assumptions and methodology
  • Calls answered

    64% → 98%

    34 pp higher

  • Missed or delayed calls

    36% → below 2%

    at least 34 pp lower

  • Average wait on peak days

    3–4 min → under 5 sec

    at least 205 sec lower

Projected by a business-case model. These are not measured results, and no deployment has taken place.

Estimate the value for your own numbers

Enterprise readiness

Built for how your operations already work

Felina fits into your phone line, works from information you approve, and keeps your team in control of every exception.
  • Integrations

    Works with your phone line. CRM, inventory/ERP and booking connections are confirmed per system, API access and data permissions.

    Integration details
  • Implementation

    You provide approved information, the calls to handle, escalation contacts and system access. We configure and test with you.

    What we need from you
  • Human oversight

    You decide what Felina answers, which topics always go to staff, and how calls are handed over.

    How handover works
  • Data and security

    Recording, storage location, encryption and retention are confirmed for your deployment. We don't claim certifications we don't hold.

    Technical information

Let's identify where Felina can improve your call operations.

Tell us about your call volumes and workflows. We'll show you what Felina can handle today, what would need an integration, and how we'd measure the results.