Felina AI
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Retail and Supermarkets

Answer shopper calls from your real stock data

Shoppers call about products, sizes, colours, offers and store timings. Floor staff can't always pick up, and answers given from memory can be wrong.

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Overview

Felina for Retail and Supermarkets

Felina is an AI voice agent for retail calls — not a security or surveillance product. It answers product, offer and store questions in English or Tamil, checks stock where your inventory system is connected, and calls opted-in customers about approved offers.

Call scenarios

Typical calls

Inbound — customers calling you

  • Is it in stock — in my size, colour or branch?Requires an integration
  • Store timings, branch locations and current offersCore capability

Outbound — Felina calling customers

  • Offer and new-collection calls to opted-in customersCore capability
  • Lead prioritisation for sales follow-upConfirmation required

Outbound calls go only to customers who have consented, using approved scripts and authorised data.

Scope

What Felina handles — and what goes to your team

Felina handles

  • Answer stock questions from live inventory or ERP data, where connected
  • Share approved offers and store information
  • Call opted-in customers with approved messages
  • Record interest for follow-up

Your team handles

  • Price negotiation and special discounts
  • Returns and complaints
  • Bulk or corporate orders
  • Any shopper who asks for a person

Escalation to your staff. Anything that needs a staff decision — discounts, bulk orders, complaints — goes to store staff through the route you define.

Use cases

Use cases in detail

Each use case shows what it does, why it matters, how it works and what it depends on.

  • Product, size and colour enquiries

    Requires an integration
    What it does
    Tells callers whether an item is available in their size or colour, and at which branch.
    Why it matters
    Shoppers get an accurate answer before they travel to the store.
    How it works
    Felina reads availability from your authorised inventory or ERP data during the call — it doesn't guess.
    Depends on
    An authorised inventory or ERP integration. Without it, Felina shares approved product information only.

  • Store and offer information

    Core capability
    What it does
    Answers questions about store timings, branch locations and current approved offers.
    Why it matters
    Routine calls stop interrupting floor staff.
    How it works
    You keep approved offers and store details up to date.
    Depends on
    Current, approved offer and store information.

  • Offer calls to opted-in customers

    Core capability
    What it does
    Calls customers who have opted in with an approved message about new collections or offers, and records their interest.
    Why it matters
    Your offers reach interested customers by voice, at scale.
    How it works
    You choose the segment and approve the message; Felina makes the calls in Tamil or English.
    Depends on
    Authorised customer data, appropriate consent and approved promotional content.

  • Lead prioritisation for sales follow-up

    Confirmation required
    What it does
    Ranks enquiries by signals such as stated intent and enquiry history, so your team calls the most promising leads first.
    Why it matters
    Staff time goes to the customers most likely to buy.
    How it works
    Felina combines call outcomes with available customer data using rules you agree.
    Depends on
    Available customer data, agreed business rules and a CRM integration. Rankings are estimates, not guarantees.

  • Handover to your staff

    Core capability
    What it does
    Recognises when a caller needs a person and hands the call or enquiry to your store staff.
    Why it matters
    Conversations that need judgement stay with trained people.
    How it works
    You define the escalation rules and the contact path.
    Depends on
    A staffed escalation path during the hours you choose.

Items marked “Confirmation required” are not presented as available yet. Ask us about them during your demo.

Workflow

From “is it in stock?” to an answer

  1. Step 1: Shopper calls

    Answered straight away, in Tamil or English.

  2. Step 2: Stock checked

    Availability read from your authorised inventory data.

  3. Step 3: Answer given

    Colours, sizes and branch availability shared on the call.

  4. Step 4: Interest recorded

    Enquiry logged for follow-up where your CRM is connected.

Simulation

Try a simulated call

Scripted demonstrations of the calls above. Play them step by step and see what Felina records.
Caller's question

Simulated call · Retail and Supermarkets

Simulation
Workflow stage7 of 7: Outcome
  1. A shopper calls the store.

  2. CallerDo you have this design in other colours? Is my size there?

  3. Stock checked in the store's inventory system.Requires an integration

  4. FelinaLet me check the stock for you. Yes, it's available in maroon and teal, in M, L and XL, at our main branch.

  5. CallerGreat, I'll come this weekend.

  6. Recorded item: Same design in maroon and teal

  7. Recorded sizes: M, L and XL

  8. Recorded branch: Main branch

  9. Recorded interest: Visiting this weekend

  10. FelinaWonderful. I've noted your interest for our team. See you this weekend.

  11. OutcomeAn accurate stock answer before the trip, and the planned visit recorded.

What Felina recorded

Item
Same design in maroon and teal
Sizes
M, L and XL
Branch
Main branch
Interest
Visiting this weekend

Simulation complete.

Simulated call. A scripted demonstration of how Felina handles this kind of call — not a live AI connection, a recording, or a real customer. Adapted from Felina's retail proposal and translated from Tamil.

Integrations and dependencies

What this depends on

Integration availability depends on your system, API access, data permissions and deployment requirements. We confirm what's possible before go-live.

  • Phone line / telephony

    Connects Felina to the number your customers already call.

    Core capability

  • Inventory or ERP

    Required for live stock answers. Availability depends on your system, API access and data permissions.

    Requires an integration

  • CRM

    Records enquiries and campaign responses for follow-up.

    Requires an integration

  • Messaging follow-ups (e.g. WhatsApp)

    Not presented as available. Needs confirmation before any messaging follow-up is offered.

    Confirmation required

Outcomes and evidence

What could change for your team

Potential operational outcomes — qualitative, not measured results. Published evidence is labelled with its type.

  • Fewer interruptions on the floor

    Routine calls no longer pull staff away from customers in the store.

  • Accurate answers before the trip

    Shoppers hear real availability, not a guess.

  • Offers reach customers by voice

    Opted-in customers hear about new collections in Tamil or English.

How we measure and label results

FAQs

Frequently asked questions

Is Felina a security or CCTV product?

No. Felina is an AI voice agent for customer calls. It has nothing to do with surveillance or theft detection.

Can Felina check stock in real time?

Felina reads availability from your inventory or ERP data during the call, where an authorised integration is in place. How current that data is depends on your system.

Can it call customers about new collections?

Yes — customers who have opted in, using approved content and authorised customer data.

Which Tamil dialects does Felina speak?

Felina is configured for Coimbatore Tamil and English today. Other regional styles and languages are added only after testing.

See Felina answer a stock enquiry

Tell us about your stores, your catalogue and the calls your staff handle. We'll follow up to arrange a demo.

Book a Demo Explore Results and Proof